Is Art Free? and a Dylan MP3
Now here’s a question for you.
Should we pay money for art?
I’ve been thinking this one over a bit lately given the recent proliferation of freeconomics on the web and I am searching for answers.
Maybe you can help?
So for the sake of argument let’s start at an art gallery opening that you happen to stumble upon while cruising some hip part of town, you nudge your buddy and say “hey, let’s check that out, free wine!”. I’ve done that more than once and I am sure there are serial gallery creepers out there just trawling openings for the free booze (mainly other artists, musos and actors).
However, on this particular occasion you see a canvas hanging on the wall and you just love it, LOVE it. It speaks to you in ways no words ever could, it’s texture, colour and composition just gets right under your skin, it’s strange, unique, inexplicable and vivid, words fail you. What happens next?, well maybe that doesn’t matter, you see, you just love it and that is a priceless moment of art appreciation, totally free. This visual feast is an unencumbered gift directly from the artists heart to you. Nice. But you pay $500, you meet the painter and start telling all your friends about it and are burning for the 3 weeks you got to wait before you can hang the damn thing in your room.
So at the visceral level, you are paying nothing for art, art is free because art is an expression-experience and not a purchasable commodity. The purpose of art is to move your spirit in unexpected ways, humanity manifest and for everything else “there’s Mastercard”. So the only reason you paid the 500 bucks was so that you could OWN it, and enjoy it in the privacy of your dwelling at the exclusion of all but you and your homies. Sure you could argue that you also bought it to support the artist, but I hazard to guess that you’re not running a charity here but if you are, I could send you a list as long as my filemaker-pro “find all songwriters” query result outputs for you to run your eye over if you’d like, it’s a long list. Chances are, if it’s not your nieces 1st year ink blotch landscapes then if you don’t love it then most probably all cash stays in your pocket, right?
You could easily switch up this experience with a music venue, street corner busker or hearing THAT song for the first time on your sweethearts car stereo. A song, becomes THAT song and then instantly YOUR song and all for free while you stood there with your mouth agape listening. You might have walked on, flipped a quarter or been powerless in stopping yourself from buying the CD. Nice, again.
So where am I going with this? Well, unlike a painting that hangs in a gallery or now in your living room as your objet d’amour a music track is like a virus that can replicate and spread itself throughout the digital universe of iThings. That MP3 is an untameable, irretrievable and serpentine little bastard and for all intents and purposes, free as a bird, a fait accompli.
From my reasoning thus far, the economics of a recording artist appears to be vanishing as quickly as the nasty merlot at the exhibition opening.
So why am I spending the equivalent of 2 years rent on making that next album!? I’m glad you asked.
It’s a question that I am hearing more and more these days from my muso buddies with the global financial downturn-slamdunk and all. With all the media and pop marketing gurus saying the same thing, “if you love your content, set it free” what’s a guy to do? This is not the same as scoffing “if you can’t make money from art why bother making it?” which is a question reserved purely for those chewing on the blue pill. Look, there is nothing worse than a whining musician lamenting the busted ways of a world gone wrong with tanking CD sales while drowning in a sea of proto-talent that extends as far as the bandwidth can see. I don’t consider myself that type of guy, but what’s the deal? What’s the deal?, the new deal, you know how last weeks deal was the old deal, right? oh, you missed that blog, geez, social networking is so yesterbyte , huh?, this afternoons tweet-ference on micro-monitizationism and longtail nechenomics was sooo boring, it went on for minutes, talk about stonehenge, they even had a rep from a record label! no i’m not kidding, brb.
Being facetious here doesn’t help my cause (much) and every cynical pessimist will profess to be a realist but the ‘what’s the deal’ question remains, if art is free, then as an artist what’s left to ethically monetize and how does one sustain that to a level that allows for the usual subset of humble social aspirations. “You could sell some t-shirts and buttons at the gig” your friend says while scratching their chin earnestly or “how about you get your music on the telly?” mum asks as if it’s some grocery item you inexplicably left off your list last time you shopped.
From my direct experience and from the tour scars of my compadres the humble coin is out there on the road, the only place where the face-to-face exchange of art exists for a musician, and for all intents and purposes it’s free because it’s performance art (hey, you might have to pay a few bucks for the right to go through some doors and sit at a bar or buy a CD if you want). Cormac McCarthy once wrote a book about a road, and when I saw the movie, Viggo Mortensen looked not unlike most touring singer-songwriters after a stretch of house concerts, bombed club dates, cash sucking music conferences, fried engine blocks and deeper fried truck stop shash. To all you touring musicians out there, we salute us!
So, I ask you the question … do you feel, like I do, that art is free and if so what’s the new deal?
Just click on the gift box above to open/download the MP3
The MP3 above is free, free as a bird, it’s a tune by Bob Dylan I tracked, I once played drums for the guy while sound checking, that’s a story for another time … tomorrow is such a longtime … enjoy.
Please leave your comment below, I will read them all.







